Email Marketing 101 (The Right Way)
A beginner’s intro for Filipino VAs to help businesses reach the inbox.
12 lessonsbeginnerEnglish
What You'll Learn
- Explain what email marketing is and why it’s valuable
- Describe the main email platforms and who each suits
- Understand the basics of building and maintaining a clean email list
- Identify the types of emails businesses send
- Understand deliverability and how to reach the inbox
- Write subject lines that get opened
- Measure email performance honestly
About This Course
This course provides a solid foundation in email marketing for beginner Filipino virtual assistants. You will learn the fundamentals of email marketing, including key platforms, list management, deliverability, and effective email writing techniques.
Curriculum
MODULE 1
1 lessons
- 01WHAT EMAIL MARKETING REALLY IS
MODULE 2
1 lessons
- 101EMAIL MARKETING PLATFORMS — KLAVIYO, MAILCHIMP, GOHIGHLEVEL & OTHERS
MODULE 3
1 lessons
- 201THE EMAIL LIST — BUILDING AND KEEPING IT HEALTHY
MODULE 4
1 lessons
- 301THE TYPES OF EMAILS YOU’LL SEND
MODULE 5
1 lessons
- 401DELIVERABILITY — GETTING INTO THE INBOX
MODULE 6
1 lessons
- 501SENDER REPUTATION AND “BURNING” EMAIL ACCOUNTS
MODULE 7
1 lessons
- 601SUBJECT LINES (TITLES) THAT GET OPENED
MODULE 8
1 lessons
- 701WRITING THE EMAIL AND THE CALL TO ACTION (CTA)
MODULE 9
1 lessons
- 801HTML VS PLAIN-TEXT EMAILS
MODULE 10
1 lessons
- 901MEASURING EMAIL PERFORMANCE
MODULE 11
1 lessons
- 1001COMPLIANCE, CHALLENGES, AND YOUR EMAIL MARKETING CAREER
FINAL CONCLUSION
1 lessons
- 1101FINAL CONCLUSION
Reviews
No reviews yet.